Privacy Policy

Last updated: March 9, 2026

Tennis Count ("we," "us," or "our") operates the website tenniscount.com (the "Service"). This Privacy Policy describes how we collect, use, and share information when you use our Service.

Information We Collect

We collect limited information to operate and improve the Service:

  • Usage data: We use Google Analytics 4 (GA4) to collect anonymous usage data such as pages visited, time on site, device type, and general geographic region. This data does not personally identify you.
  • Geolocation: If you use the "Locate me" feature, we request your device's location through your browser. This location data is used solely to find courts near you and is not stored on our servers.
  • Search queries: When you search for courts, your search query is sent to Google Maps Platform to retrieve results. We do not store your search queries.

Cookies

We use cookies set by Google Analytics and Google AdSense to understand how visitors interact with our Service and to display advertisements. These cookies include:

Analytics cookies:

  • _ga — Used to distinguish unique users. Expires after 2 years.
  • _ga_* — Used to persist session state. Expires after 2 years.
  • _gid — Used to distinguish unique users. Expires after 24 hours.

Advertising cookies:

  • _gads — Enables Google ad display on partner sites. Expires after 13 months.
  • IDE — Used by Google DoubleClick to personalize ads shown to you. Expires after 13 months.
  • ANID — Used for ad personalization. Expires after 13 months.
  • NID — Stores preferences and information used to customize ads. Expires after 6 months.

You can control cookies through your browser settings or through our cookie consent banner. Disabling cookies may not affect the core functionality of the Service, but may result in less relevant advertisements.

How We Use Information

We use the information we collect to:

  • Provide and maintain the Service
  • Understand usage patterns and improve the user experience
  • Display relevant court search results based on your location or search query

Advertising

We use Google AdSense to display advertisements on the Service. Google AdSense uses cookies and similar technologies to serve ads based on your prior visits to this website and other websites on the Internet. Google and its advertising partners may collect information about your online activity across websites over time to deliver advertising that is more relevant to you.

You may opt out of personalized advertising by visiting:

For more information about how Google uses data when you use our Service, please visit Google's Privacy & Terms page.

Third-Party Services

We use the following third-party services:

Data Retention

We do not store personal data on our servers. Analytics data collected by Google Analytics is retained according to Google's data retention policies. Google Analytics data retention is set to 14 months.

Your Rights

Depending on your location, you may have certain rights regarding your data:

  • GDPR (EU/EEA/UK users): We obtain your consent before placing non-essential cookies or processing your personal data for advertising purposes. You may withdraw your consent at any time through the cookie consent banner. You have the right to access, correct, or delete your personal data. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. When you consent to advertising cookies, your personal data (including online identifiers and browsing behavior) may be shared with Google and its advertising partners for the purpose of serving personalized advertisements. For details, see Google's Business Data Responsibility site.
  • CCPA/CPRA (California residents): You have the right to know what personal information is collected and to request its deletion. When you visit our site, certain personal information (such as online identifiers and browsing activity) may be shared with Google and its advertising partners, which may constitute a "sale" or "sharing" under the California Consumer Privacy Act. You may opt out of personalized advertising by visiting Google Ads Settings.
  • US state privacy laws: Residents of states with comprehensive privacy laws (including Colorado, Connecticut, Virginia, Texas, Oregon, and others) may have similar rights. Please use the opt-out mechanisms described in the Advertising section above or contact us to exercise your rights.
  • Cookie management: You can manage or disable cookies through your browser settings or our cookie consent banner at any time.

Children's Privacy

The Service is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us so we can take appropriate action.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

Contact Information

If you have questions about this Privacy Policy, please contact us at support.tenniscount@gmail.com.